What makes a good coach and does training have anything to do with it? For a significant period the only qualification a business coach needed was prior experience in running a business.

Thus a numbe…

Hopefully by now you've come to the realization that the more links you have pointing to your website the higher it will be positioned on search engines. Getting links (or earning them) however is a time consuming and often complicated and costly undertaking – even for the most noteworthy professionals.

Having an SEO strategy is clearly important – despite the fact that Google and
others frown upon any manipulation to improve rankings. SEO (just like running a business) requires some trial and error, meaning
you'll need to experiment some if you intend to move up the search return lists and ultimately turn a profit.
The result of relying on links as the determing factor is that search engines
have forced many website owners to pursue links at any cost. One of those
tactics gaining in attention is three-way linking.

Three way linking is a back link acquisition method. If you have two websites that want to share links and they directly link to each other,
search engines may cancel out some or all of the page ranking power (two way
linking: A->B and B->A – so it clearly looks like a reciprocal link.) But by linking three sites
(A->B and B->C and C->A)  you can avoid direct reciprocal back links (and
the supposed penalties that go along with it) and ensure all three sites are getting a
link even though no site links back to the site that linked to it.

Here's the question – do you leverage a three-way linking strategy? If
yes, do you fear you might receive a penalty (or have you already)? And if no, will you consider it in
the future? Please share your thoughts with other Website Magazine readers in
the forum now. Continue to the forum to discuss three-way linking…

Local online video advertising service Jivox
released several new features including map-based geo-targeting, QuickStart
video ad creation templates, and new subscription plans for advertisers.

The automated map-based geo-targeting displays targeted cities on an
interactive map and allows users to expand the targeted geography around a city
by a 5, 20, 15, or 30-mile radius and save it for a future campaign.

Jivox' QuickStart Ad Creator (a template-based offering) enables advertisers
to create video ads by completing a series of prompts for text and logos. Any ad
created in the Jivox service can be saved as a QuickStart ad to be customized by
other users, and unlike other template-based approaches which do not allow
further changes to the ad, Jivox QuickStart ads can be further edited by using
Jivox advanced video ad creation tools.

Finally, Jovox has made available subscription plans. Plans are designed
around typical geographies, including local, metro, regional and national, and
can be combined with subscription periods, including one, three, six and twelve
months allowing advertisers to spend as little as $225 per month or set custom
spending levels based on their marketing needs.

Google has created an entirely new Adwords API (v2009) that, if you're a
developer, is going to rock your socks off. 

Google has created new web services for managing campaign targeting options
and campaign-level criteria. All Web services share a consistent, data-centric
interface with two operations (get and mutate). In addition, a secure
authentication token replaces the login credentials required in v13 request
headers.

The following table shows side-by-side differences between the web services
provided in v13 and v2009.

AdWords API v2009 does not currently provide web services outside the scope
of campaign data management. Utility services (ReportService, InfoService,
AccountService, etc.) will be added in an upcoming release. Until then, continue
using v13's utility services alongside v2009's campaign data management
services.

Reid Hoffman, founder of business-oriented social networking site LinkedIn,
says that the massive amounts of social data available on the Internet will
change the business world by allowing for the development of products that yield
analytics from user relationships and identities.

A video interview was conducted with Hoffman on IdeasProject discussing how new products will be created
from social data. "Once you have all these piles of data, people will build products out
of the synthesis of this information," explains Hoffman. "I think the
Web 2.0 platform concerning actual identities and relationships is really just
at the beginning stages of its growth–we're not close to even the midpoint of
this development."

"As the founder of LinkedIn, Reid Hoffman redefined online professional
networking, making a seminal contribution to the rise of social media,"
said Valerie Buckingham, Director of Technology Marketing, Nokia. "Now
Hoffman is once again setting his sites on the future, exploring how companies
will use the growing base of online social networking information as a
foundation for business innovation."