Archive for July, 2009
BrightRoll Unveils Performance Pricing for Online Video Advertising
BrightRoll is launching Performance Pricing models for online video advertisements. They are:
- Cost Per Engagement (CPE): cost per each user-initiated video engagement or start
- Cost Per Completed Video (CPV): cost based on successful user-initiated video completion
- Cost Per Click (CPC): cost per click on video advertisement
“Requests from advertisers seeking a broader portfolio of pricing options to better align with their plan objectives led us to release this pricing model innovation,” said Tod Sacerdoti, BrightRoll’s co-founder and CEO. “Performance Pricing demonstrates that there is no one right way to buy online video advertising. By letting customers pay on the metrics that most benefit their individual campaigns, we’re continuing to remove inefficiencies in the video inventory buying process.”
What do you think of BrightRoll’s Performance Pricing? Let us know in the comments.
Google Rolls Out Search Options to Image Search
Remember back in May when Google launched Search Options as part of its Searchology day? Well, now they’re rolling it out to Image Search as well.
If you don’t remember, Search Options provides a panel on the left side of the results page which helps you filter the results. Search Options originally launched just on the main Google web page.
As pretty much all of Google launches, this one is being rolled out. I wasn’t yet able to access it.
How about you? Have you checked out Search Options on Google Images yet? Tell us what you think of it in the comments section below.
Review: TuneBuds Mobile earbuds for iPod and iPhone
Lately I’ve been on a quest to find the best earbuds for my iPhone. Back in April I reviewed the Scosche IDR400m noise isolation earphones and then in May I reviewed the Radius Atomic Bass Earphones. I tend to have a discerning ear and I’m not a huge fan of putting earbuds in, but both [...]
Review: TuneBuds Mobile earbuds for iPod and iPhone
Lately I’ve been on a quest to find the best earbuds for my iPhone. Back in April I reviewed the Scosche IDR400m noise isolation earphones and then in May I reviewed the Radius Atomic Bass Earphones. I tend to have a discerning ear and I’m not a huge fan of putting earbuds in, but both [...]
R/C plane fun gets small with the Micro Butterfly
If you enjoy R/C planes, then here is a little fella that you can take with you practically anywhere to get some airtime. It’s small. In fact it is the world’s smallest ready-to-fly remote control plane you can buy and the plane along with the controller could probably fit inside your standard everyday lunchbox.
Made with foam and carbon fiber, [...]
