Outsell forecasts that online spending will overtake print in 2010

According to Outsell, spending on online advertising and marketing will overtake print in 2010 for the first time. The research and advisory firm’s annual forecast predicts companies will spend $119.6 billion on online and digital strategies, from search engine keywords to webinars, while committing $111.5 billion to print media such as newspaper and magazine ads this year.

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This entry was posted on Tuesday, March 9th, 2010 at 11:40 am and is filed under Web News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.