For the last couple of years, I've noticed something changing in the way people read, study and watch tv or youtube... they were watching it in small "chunks".

Nobody seems to have the time to spend hours watching one thing or even reading a whole book, they just want to get to the important stuff and move on with their lives.

Over the years I've written and sold hundreds of courses across many different topics but things were starting to change. About 3 years ago, I launched my BIG marketing course. I followed all the “right” steps and I spent weeks crafting a vast, slide filled course with hours of video lessons.

I believed the more content I offered, the more value I’d deliver. I didn't want to leave anything out!

Then I launched and got almost zero traction. A couple of click throughs and some initial sales at best. It felt like all that effort turned into… nothing, $0, nada.

So I changed direction. I asked myself, "What if I stopped trying to cover every angle and instead tackled just one problem clearly and efficiently?"

Why Smart Micro-Learning Works

• Busy learners finish more often: Courses broken into short, focused chunks lead to better success rates because completion rates can be around 82%. Studies also show a 25–60 % better memory of the material compared to longer courses.

• More engagement, less burnout: Short, interactive modules keep people interested. Our brains don’t tire as easily and learning happens more naturally.

• Real-world targetted: People can jump into a module on their phone between tasks, and return to it later. This makes micro learning much easier to complete at their own pace.

• Saves you time and reduces costs: Producing and updating short lessons is faster and cheaper than full-length courses. You can add new content in a couple of hours not days.

How Micro Course Profits™ Helps You Build Courses That Work

With this method, you're not just trimming content. You’re crafting smart, effective training. Micro courses built this way are:

• Easy for customers to purchase: Low time commitment, lower price and clear outcomes make buying simple.

• Quick for others to complete: Focused lessons get follow through and positive results.

• Powerful for trust building: Deliver real wins that leave people wanting more from you so they buy more courses.

That’s the difference between a long course that flops and short one that flies!