Business Owner Content Creation Master List
100+ Educational Assets from One Interview
Based on the EDUCATE Framework™ by Brad Hauck - "Mr Web Marketing"
The EDUCATE Framework™
Transform one hour of authentic business owner conversations into a complete educational content ecosystem that builds trust, demonstrates expertise, and generates qualified leads.
Education Research
Understand buyer knowledge gaps and pain points
Discovery Content
Create content that reveals hidden insights
Understanding Path
Guide prospects through learning journey
Content Creation
Produce valuable educational materials
Authority Building
Establish expertise and thought leadership
Trust Development
Build authentic relationships and credibility
Engagement & Conversion
Turn education into business opportunities
Proven ROI of Educational Content Marketing
Cross-validated research from Harvard, McKinsey, Forrester, and PwC
The Master Interview Questions
These 25 strategic questions will generate 60 minutes of authentic, educational content that can be repurposed into 100+ marketing assets
Discovery & Education Questions
"What's the #1 thing customers don't understand about your industry?"
Creates myth-busting content that positions you as the expert
"What questions do prospects ask before they're ready to buy?"
Perfect for FAQ content and objection-handling materials
"What misconceptions do people have about your services?"
Great for educational blog posts and social media content
"Can you walk me through your process step-by-step?"
Creates how-to content and process explanation videos
Authority & Trust Questions
"What makes your approach different from competitors?"
Builds unique value proposition content
"Can you share a detailed customer success story?"
Creates case studies and testimonial content
"What should someone know before contacting you?"
Perfect for pre-qualification and expectation-setting content
"What's the biggest mistake people make in this area?"
Creates warning/advice content that demonstrates expertise
Complete Content Creation Master List
Everything you can create from one hour of recording
Video Content (25+ Pieces)
Master Interview Video
- • Full 60-minute educational interview
- • YouTube long-form content
- • Website testimonial section
- • Sales presentation material
Short-Form Clips (15-20 pieces)
- • 60-second TikTok/Instagram Reels
- • LinkedIn video posts
- • Twitter/X video snippets
- • Facebook video posts
- • YouTube Shorts
Specialized Videos
- • Process explanation videos
- • FAQ response videos
- • Myth-busting content
- • "Day in the life" snippets
- • Expert tips compilation
Implementation Timeline: Video Content
Week 1: Edit master video and create 5 short clips
Week 2: Create remaining short-form content and specialized videos
Success Metrics: 87% traffic increase, 59% engagement rate for video content
Audio Content (15+ Pieces)
Podcast Content
- • Full interview podcast episode
- • Podcast clips for social media
- • Audiogram teasers
- • Podcast trailer content
Audio Learning Materials
- • Educational audio series
- • Mini-course audio lessons
- • Voice-over for presentations
- • Audio testimonials
Interactive Audio
- • Voice messages for email campaigns
- • Phone system greetings
- • Voicemail templates
- • Audio FAQ responses
Success Data: Audio Content
Podcasts: 77% effectiveness rating for lead generation
Audio Content: 13 minutes average listening time vs 8.5 minutes for static content
Text Content (30+ Pieces)
Blog Content
- • Complete interview transcript blog
- • 5-7 individual blog posts
- • How-to guides
- • Industry insight articles
- • FAQ blog posts
Social Media Posts
- • 20+ LinkedIn posts
- • Twitter/X thread series
- • Facebook educational posts
- • Instagram captions
- • Quote graphics text
Lead Magnets
- • Educational eBook
- • Process checklists
- • Tip sheets
- • Resource guides
- • Templates and worksheets
Website Content
- • About page content
- • Service page descriptions
- • FAQ section updates
- • Testimonial quotes
- • Process page content
Content Marketing Statistics
Blog Content: 76% effectiveness rating, companies posting 15+ blogs generate ~1200 leads/month
Educational Articles: 70% of consumers prefer articles over advertisements
Email Marketing Content (20+ Pieces)
Email Series
- • 7-part educational email course
- • Welcome sequence (5 emails)
- • Nurture campaign series
- • Follow-up sequences
Newsletter Content
- • Monthly newsletters (12 months)
- • Weekly tip emails
- • Industry update emails
- • Customer success spotlights
Sales Emails
- • Educational sales sequences
- • Objection-handling emails
- • Social proof emails
- • Process explanation emails
Email Marketing ROI
ROI: $36 return for every $1 spent on email marketing
Effectiveness: 48% of marketers say email is most successful for lead generation
Interactive & Advanced Content (15+ Pieces)
Interactive Tools
- • ROI calculators
- • Assessment quizzes
- • Planning worksheets
- • Cost estimators
Webinar Content
- • Educational webinar series
- • Q&A sessions
- • Live demonstrations
- • Expert panels
Visual Content
- • Infographics from interview data
- • Process flowcharts
- • Quote graphics
- • Presentation slides
Interactive Content Performance
Engagement: 52.6% higher engagement rate than static content
Webinars: 36% effectiveness rating for lead generation
Sales & Marketing Materials (10+ Pieces)
Sales Support Materials
- • Case study documents
- • Sales presentation slides
- • Objection-handling scripts
- • Proposal templates with testimonials
- • Follow-up email templates
Marketing Collateral
- • Brochures with expert quotes
- • One-page business overviews
- • Service comparison sheets
- • Process explanation documents
- • Client testimonial sheets
90-Day Implementation Timeline
Your roadmap to transforming one interview into 100+ content assets
Days 1-30
Content Creation Phase
- Record and transcribe interview
- Create master video content
- Develop 5 core blog posts
- Design lead magnets
- Create email series
Days 31-60
Distribution Phase
- Launch social media campaigns
- Deploy email sequences
- Create short-form video content
- Develop interactive tools
- Update website content
Days 61-90
Optimization Phase
- Analyze performance metrics
- Optimize top-performing content
- Create additional variations
- Scale successful campaigns
- Plan next interview session
Success Metrics Dashboard
Track your educational content marketing performance
Key Performance Indicators
Content Performance by Format
Quick Start Checklist
Get started with your first educational content interview today
Pre-Interview Setup
Post-Interview Action
Expected Results After 90 Days
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